How to reach the Mobile Recruitment Portal

The mobile recruitment portal can be promoted through conventional media – print, radio, TV or those channels specific to mobile- SMS and Bluetooth.

The target is to have the candidate access portal via the web or download the application. Currnetly there is a vigorous debate in mobile circles as to which will succeed – apps or web. The details need not concern us, other than they both work and the preference can be left to the client. Most mobile recruitment services offer both leaving the final choice to the candidate and their hand set.

SMS
The Portal can be promoted by an SMS short code. The message then would be some where in the advertisement the details of how to reach the mobile recruitment service. For example Text 32222 now for more details. In return the client receives a message with the location of the Mobile Recruitment Portal or Mobile Recruitment Application to download. The advert could be on a poster or newspaper ad , on a TV or radio add all work for SMS short case. The costs to user is the costs of sending the SMS is typically 10 to 12 pence and can often be less when the messages are part of their bundle.

QR Codes
An alternative to the SMS short code are QR (Quick Response) codes, which does away with the requirement for the user to send an SMS to receive the location of the Mobile Recruitment Portal or Mobile Recruitment Application to download. The location is encoded in the QR code which is decoded by the handset.

Bluetooth
Bluetooth is increasingly become popular as limited mass communications techniques – it is a low cost way to distribute information to a large audience. The handset need only be set to receive (a user selectable option) Bluetooth messages.

So there are a number of ways to access Mobile Recruitment services by SMS short code, QR Code or Bluetooth messaging to reach the Mobile Recruitment Portal or the Application. The exact choice depends on budget or resources, all methods are known and well understood by Gen Y and Z as they use them all daily.