Mobile Recruitment and Employer Branding

As generation Y and Z have entered the workforce there has been a fundamental shift in the communications channels. No longer are print , radio or TV the first choice channels; the Internet has more or less eclipsed them. This seismic shift is reflected in the behaviour and expectations of Gen Y and Z.

The Internet, increasingly accessed via a mobile phone, has become the primary channel almost to the exclusion of all others Light Speed Research [1] survey on mobile usage reports:

Younger respondents [Gen Y and Z] …were more likely to feel their mobile was an essential part of their daily life and they would be "lost without it". ….two thirds of Brits leave their mobiles on at night - and only 14% of those switch it to silent.

Mobile recruitment can be placed along side the older channels to extend their reach equally they can used to introduce the mobile channel.

Mobile changes the recruitment process creating a much more contemporary channel promoting a modern, innovative image for the employer in doing so extending and complementing the employer’s other branding activities. So, the mobile recruitment channel is not just a new communication channel along side print, TV and radio but a central part of employer branding.


[1] http://www.lightspeedresearch.com/archives/2065
A multi-country study released today by Lightspeed Research (www.lightspeedresearch.com), a leading online market research company, shows the increasingly prominent role mobile phones are taking in our lives. With ownership of mobile phones so high and so many different functions now available, it is increasingly important to understand how people are using their mobile phones and what future opportunities there might be for new applications