Mobile Recruitment Target Audiences

Mobile Recruitment – using the mobile phone as a tool to recruit employees – is not just an alternative or supplement to fixed internet, it has two specific features unique to mobile which it will help employers recruit staff:

1 Short Notice Deployment
For those employees wanting to recruit staff quickly – at short notice – the mobile is ideal. Typical use case is a super-market unexpectedly becoming short staffed, it can send a mobile message direct to suitably-qualified and pre-registered personnel to advise them of the opportunity.

Using mobile recruitment HR has a two way media, with real time feedback so decisions can be made with the very latest, most accurate information. – saving time and money as well as reducing risk.

2 Generation Y and Z Recruitment
Generation Y born in the late 70’ are established in the workplace - 27% of workforce [1], with Generation Z born in the early 90s about to join them.

Reaching these generations is a very different proposition from previous generations in the workforce, for whom HR might have relied on printed media and broadcast television to reach and influence. For Generation X and Y those media play a minor role for them the Internet is the primary media to reach and influence them.

Mobile phone and PCs have been the devices on which Gen X and Y consume information from the Internet , in fact there is today little difference between a mobile phone and a PC other than size: the phone is capable of much of what of PC can do and Gen X and Y has equally facility with both. So, to indentify, attract, and recruit from these generations employers need to use appropriate media - the Internet accessed via the PC and the mobile phone.


[1] Generational_diversity_research_report_2008
The report examines why generational diversity matters;describes the four generations: Veterans,Baby boomers, Generation X, Generation Yand what organisations can do to attract and engage them;discusses why the generations misunderstand each other.